More Bullshit than Usual

The Opsonic Index was formed in 1996 as a multimedia occult organization creating it’s own history and utilizing the magickal potential of brands against the corporate desiring machine. The OI acts as a funhouse mirror that disfigures the ideas of the dominant culture, displaying them in all their hideous truth and pathetic hilarity. We realize that this discourse does not necessarily need to be destroyed in one fell swoop – constant ridicule and subversion will cause it to rot soon enough. We also understand the nature of Control as the systematic metaprogramming to facilitate the transference of desire into obedience, faithful routine and consumerism. The OI targets all ideologues, left and right, since their goal is to pummel others into seeing the world their way; this directly conflicts with our agenda of brainwashing people into seeing the world our way.

These works explore our collective desire for corporate fascism as well as the sexual release found in committing commercial transactions. It also examines our collective desire to be dominated financially and sexually, to have our lives controlled by elites, resigning ourselves to the alienation caused by commerce. They also explore the new cult of celebrity and high finance that has grown up around the high tech industry which are drawing us all into a banal new-age materialistic world. The Opsonic Index went online just before the height of this frenzy and we were happy to see the near collapse of this .dot desiring machine. And there’s still work to be done. However, our brand-obsessed consumer culture continues to perpetuate the myths of limitless Capital to be made online, as well as of the natural superiority of the new hip CEO’s, our new celebrities. Celebrity is a condition of extreme narcissism, a self-perpetuating image where the original is not necessary. The Internet is a producing machine for these similacra. Sexual and commercial frustration fueling ego gratification; where anyone can feel important, no matter how uninspiring their work may be.

This intro should be seen not as a rant but rather as a process of historification, something with which to build the funeral pyre. So here we have our exposés, repetitive like the never-ending thrusting in a porno movie. These are our money shots. Please hate them like you hate yourselves. Just do that for me and you’ve made one man happy. But please don’t hate me because I’m beautiful.

Michael Roth